MOVE YOUR WEBSITE UP
in Google & Yahoo by understanding how search engines prioritize listings.

Additional Factors

Here’s an exhaustive list of everything we’ve ever heard of that will help your website's visibility in search engine listings. The techniques explained in this website, WebSearchEngineHelp, should be your first priority. To learn about the additional factors, SEOmoz is an excellent resource.

Check out Google's Quality Guidelines to keep your site in good standing

There are things you can do which will lower your site's standing in search engines, or even get it banned. Familiarize yourself with Google's "Webmaster Guidelines: Quality Guidelines" before you experiment with practices not described on this site. The "First Priority" list is well within Google recommendations.

First priority 

Second priority 

  • Search Words in file and directory names
  • Search Words in image file names
  • Search words in image "alt" tags
  • Search Words in URL
  • Search Words around link text
  • Internal linking from sub pages to home page
  • Submission to search engines

Third priority

  • Link exchanges
  • Page rank of sites with incoming links
  • Add Google Sitemap
  • Links in free directories (we only recommend Yahoo Directory and DMOZ)
  • Paid links (other than pay-per-click)
  • Frequency of updates
  • Hierarchy of webpages (using subdirectory structure with indexes)
  • Length of time domain is registered for
  • Length of time domain has been registered
  • Number of pages on the site
  • Users bookmarking website
  • Length of time user stays on the site
  • Number of visits to the site
  • How many times a search term is repeated on the page
  • Search terms higher up on the page
  • Appropriate number of links on the home page

seomoz.org lists even MORE search engine ranking factors! Google reportedly uses more than 200 types of information in its search algorithm (New York Times, Google Keeps Tweaking Its Search Engine).